Posts Tagged ‘Marketing’

The “Sexy Sells” Debate – Ultimate Proof!

Tuesday, April 7th, 2009

Last week I posted an article titledĀ “Sexy Sells – I Have the Stats to Prove It. In that article I discussed the use of the word “Sexy” in the name of a jQuery Plugin, which looking at the stats, appeared to get a distinct number of click throughs compared to the others on the page. I argued that despite the dull looking screenshot, the inclusion of “Sexy” in the name grabbed a lot of attention from visitors.

Arguments against this were many. Some stated that perhaps because the screenshot I posted didn’t really show the “features” of that plugin, more people were intrigued in clicking through to see what it is all about. Others said I was just downright wrong – fair enough. Hopefully this article will sway the non-believers.

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